レビュー

• Empfehlenswert & Lesenswert

  Ich habe das Buch für meine Magisterarbeit verwendet. Es diente als Grundlage für meine Untersuchung zum Thema Flashmobs und war hierfür sehr gut einzubinden. Bill Wassik beschreibt die neue Generation der Mediennutzer und liefert dahingehend auch einen guten und kritischen Überblick. Ebenfalls ist der Aufbau des Buches durch die Darstellung unterschiedlicher Experimente sehr spannend gestaltet. Wer mehr über Flashmobs erfahren will und sich vielleicht auch selbstkritisch mit seiner Mediennutzung auseinander setzen will, sollte dieses Buch kaufen.

• More commentary on information overload and shortened attention spans

  Continuing with the social media overload theme in the news of late, Wasik's book examines the ever-shortening life span of stories in our culture - whether it's news, gossip, or the latest best-seller - among the onslaught of email, RSS feeds, blog posts, and Tweets. He describes a world in which we have become so accustomed to a constant stream of new information, and so wary of always-encroaching boredom, that we tell stories about our society and ourselves, even when there is nothing new to say. Besides the information glut, shortening attention spans, and overall exhaustion this creates, the really good content gets lost after its fleeting 15 minutes of fame (if that). And despite the broader array of news and opinion available to us, we have not necessarily broadened our horizons, but rather self-segregate ourselves into smaller & smaller niches of like-minded individuals. The same themes were picked up in a Financial Times article last week, which noted that for many, social media has become "a more personal filter to the infinite world of the Internet." Where people use to turn to traditional portals like Yahoo! or AOL as their entry point, they are now turning to Facebook or their preferred feed aggregator, reading just the news & information that comes in from friends or other trusted sources. Ray Valdes, a media analyst from Gartner is quoted: "We are moving toward a world of `snackable' news'that'can be shared like pieces of candy or a pack of gum...Unfortunately, we run the risk of losing substance and nutritive value." Wasik closes his book with a brief look at some of the "solutions" to Internet fatigue. Among them: * Writer & editor Jake Silverstein's proposed Internet Ramadan, where people go offline for a month * NYTimes writer Mark Bittman's Secular Sabbath, an experiment in going offline for a mere 24 hours * Chip maker Intel's Quiet Time, where employees are encouraged to go offline each Tuesday morning in order to think (and work) more deeply Should we be concerned? Or is our fast-paced lifestyle just the new norm, and the attention-getting books & headlines just another example of the trumped-up crises we crave?

• The first of many...

  This is a weird book that is difficult to categorize. Not many of tried to do much thinking on how a new generation (the public) generates and consume media narratives and this is the first book to do a good job advancing the science. It is also one of the few books on the internet that I thought was both forward-thinking and intellectually honest. I'd like to think I am in front of this field a bit and seen some things that only a small group has thus far. Trust me, it's not all sunshine and kittens and I don't think many people have bothered to consider the consequences of what Jeff Jarvis calls "process journalism." There is a blurb on the back that says the book has a timeless quality to it and whoever said it is totally right. It could be The Image for my generation. The notion of process journalism, which I think is a stupid rationalization for lazy reporting - a way for blogs to abdicate responsibility for their actions - the way that we consume the stories we created ourselves like some oblivious ouroboros; all these things are discussed thoughtfully by someone with actual experience in the matter. In fact, I think it's the first time someone who knew what they were talking about has attempted to do so. It's short, definitely worth reading. A peerless book thus far. Bill Wasik digs himself well out of the whole he created by starting flash mobs a few years ago. He should be rewarded for this thoughtful, unique and important book.

• Garbage book that professors should stop requiring MBA students to read!

  Terrible book and completely worthless as a textbook companion! The author spends most of his time pontificating and showing off his detailed grasp on the lesser used and understood words in the English language! Pompous blowhard who essentially beats his own chest while giving very little instructionally on the finer points of viral communications techniques.

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